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Valuation Rule of Thumb

Reprinted by permission of Business Brokerage Press

The following data is supplied from The Business Reference Guide published by Business Brokerage Press. This is an excellent resource for any individual involved in valuing, buying or selling privately held businesses. This 700 page guide also details reasoning, alternative methods, outside references and pricing tips for valuing small businesses - as well as the limitations of relying on rules of thumb. We have included only a selected portion of the businesses covered and methods outlined within the guide.

Type of Business "Rule of Thumb" valuation
Accounting Firms 100% - 125% of annual revenues
Auto Dealers 2-3 years net income + tangible assets
Book Stores 15% of annual sales + inventory
Coffee Shops 40% - 45% of annual sales + inventory
Courier Services 70% of annual sales
Day Care Centers 2-3 times annual cash flow
Dental Practices 60% - 70% of annual revenues
Dry Cleaners 70% - 100% of annual sales
Employment & Personnel Agencies 50% - 100% of annual revenues
Engineering practices 40% of annual revenues
Florists 34% of annual sales + inventory
Food/Gourmet Shops 20% of annual sales + inventory
Furniture & Appliance Stores 15% - 25% of annual sales + inventory
Gas Stations 15% - 25% of annual sales + equip/inventory
Gift & Card Shops 32% - 40% of annual sales + inventory
Grocery Stores 11% - 18% of annual sales + inventory
Insurance Agencies 100% - 125% of annual commissions
Janitorial & Landscape Contractors 40% - 50% of annual sales
Law Practices 40% - 100% of annual fees
Liquor Stores 25% of annual sales + inventory
Property Management Companies 50% - 100% of annual revenues
Restaurants (non-franchised) 30% - 45% of annual sales
Sporting Goods stores 30% of annual sales + inventory
Taverns 55% of annual sales
Travel Agencies 40% - 60% of annual commissions
Veterinary Practices 60% - 125% of annual revenues


Source: Business Brokerage Press, PO Box 247, Concord, MA 01742



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